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African Logistics


Services Offered

  • Developing supply chain vision, strategy and priorities
  • Intra-company and Inter-company supply chain value analysis
  • Integrating SCM value into business strategy
  • Linking the elements of procurement, manufacturing, delivery & sell
  • Building a strategic partner network
  • Aligning people capability with supply chain culture
  • Designing implementation tools
  • Overlaying the enabling technology

​Digistics is a procurement and food distribution business which currently distributes the multi-temperature controlled product portfolios for McDonalds, KFC and King Pie, companies in the Quick Service Restaurant (QSR) industry. Super Group acquired a controlling (50,1%) interest in Digistics with effect from 1 October 2012.

The origins of Digistics can be traced back to the Anderson Dubose Company, a Quick Service Restaurant Distribution Operation in the United States. In 1995 it set up a partnership in South Africa, ASP Distributors Pty Ltd. which had an exclusive commercial procurement and distribution agreement with McDonalds South Africa.

In 2003 a management buy-out of ASP Distributors South Africa took place, hence the establishment of Digital Logistics (Pty) Ltd. With an aggressive growth plan, the company pursued new opportunities and secured a contract with KFC in December 2003. This was the first phase of a significant growth period which took the company from 40 to over 400 employees in three years.

Digistics now operates out of seven distribution centres in Johannesburg, Cape Town, Port Elizabeth and Durban and has become a significant player in leading multi-temperature distribution operations in SA.

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Key Clients

King Pie

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