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Community Social Investment (CSI)

The Group actively encourages the divisions and their employees to get involved in CSI activities. The Group continued to support Stop Hunger Now as a core project in South Africa. The different operating units continued with other activities in the communities in which they operate. This enables the employees to get involved in activities that are relevant to them and the communities in which they operate.

The Group’s divisions were involved in a wide range of projects supporting education and nutrition and contributed to and supported various charities. The South African operations spent 1.9% (2014: 1.8%) of profit after taxation of the South African operations on SED in the financial year ended 30 June 2015. Super Group spent in excess of R3.8 million more than in the 2014 financial year on CSI-related activities.

The charities and initiatives the South African operations were involved in and contributed to include:


The Group’s corporate CSI project is its support of Stop Hunger Now as the Group believes children need to have adequate nutrition to enable them to develop physically and learn when they are at school. Education without nutrition is far less effective. The Group sponsored two four ton trucks and one eight ton truck for Stop Hunger Now to assist the delivery of the food packets to the appropriate communities. The Group recently renewed its ongoing commitment to Stop Hunger Now and will be providing two four ton trucks and a light delivery vehicle for Stop Hunger Now’s dedicated use. The running costs of the vehicles will be included in this sponsorship.

Saira Khan, the CEO of Stop Hunger Now, wrote the report that follows on Super Group’s contribution to Stop Hunger Now.

The impact of Super Group’s contribution to Stop Hunger Now Southern Africa

Super Group has been providing distribution support to Stop Hunger Now Southern Africa for several years and this contribution has assisted in getting nutritious meals delivered to South Africa’s vulnerable children countrywide. The company provides not only the vehicles but also provides maintenance and fuel free of charge to Stop Hunger Now Southern Africa.

Says CEO, Saira Khan, “It is rare to find companies like Super Group who inherently understand not only the needs of children in terms of hunger, but also the needs of NGOs like ourselves and take action by actively contributing to eradicating hunger amongst children. We consider ourselves fortunate to be working with Super Group on a long-term basis to eradicate hunger in South Africa and we thank them for their ongoing support and efforts.”

The Super Group vehicles for the financial year July 2014 to June 2015 have been involved in the following:

Western Cape

  • Transported 1 029 510 meals to various ECD centres including NGO partners.
  • Travelled 9 938 kilometres in distributing these meals during this period.
  • Transported ingredients to over 38 meal packaging events around Cape Town.


  • Transported 2 091 632 meals to various ECD centres including NGO partners.
  • Travelled 14 291 kilometres in distributing these meals during this period.
  • Transported raw ingredients to over 102 meal packaging events in Johannesburg area where 1 185 730 meals were packaged.

Mandela Day

In addition to full year support in distribution, Super Group on Mandela Day provides Stop Hunger Now with additional delivery trucks and drivers to ensure that this day is a hugely successful Meal Packaging Event. During this period, a further three long-haul trucks and drivers enabled Stop Hunger Now to packaged 706 000 meals nationally on the day. The event was a success and without the support of Super Group would have been a mammoth undertaking for Stop Hunger Now on its own.

Stop Hunger Now South Africa

Supply Chain South Africa

Some of the activities that the various divisions of Supply Chain participated in included:

  • Sponsorship of the Sani2C Cycle Tour. The tour supports a number of worthy beneficiaries including schools, education bursaries, conservation and environmental groups.
  • Sponsorship of the Tour de Tuli. The tour supports the Children of Wilderness.
  • Fundraising and donations to a number of organisations including Alma School, Santa Shoebox, Pink Drive, CANSA, Impilo Children’s Home, Hatzolah for medical rescue, NSRI, Kwa Thintwa School for the Deaf, Baby Moses Children’s Home, St Martins Children’s Home, ORCA, Heavens Nest, Valhalla Park Mosque, River Tabernacle, Pentecostal Church, Tygerberg Children’s Hospital, TAFTA, Same Foundation and many other organisations.
  • Conducted a blanket drive which resulted in the distribution of 750 blankets to:
    • Bombani Shelter for abused women and children in Alexandra;
    • Thandanani Home for the Aged in Alexandra;
    • Refilwe Legae Home – orphanage in Alexandra; and
    • New Beginnings Care Centre for the homeless in Boksburg.
  • Sponsorship of a Mothers’ Day event for the Meadowlands Gogos in Soweto.
  • Participation in the CANSA Shavathon.
  • Sponsorship of a house in a SOS Children’s Village.
  • Raised funds for the Education Trust and other educational organisations.
  • Sponsorship of National Drivers’ Competition and Safe Driver of the Year.
  • Made a donation to the Ronald McDonald House Charities SA for the Nelson Mandela Children’s Hospital.
  • Donation to KFC Add Hope and other charity projects.
  • Donation to King Pie Charity Projects.
  • Phola Coaches provided free buses for 83 events related to football teams, schools, and other institutions.
  • SG Coal made a significant donation to CMR Mpumalanga, which is an NGO in Mpumalanga in the fields of child protection, child care and family development.
  • SG Coal contributed towards maintaining the salary of a teacher at Breyten Laerskool in Breyten. The school does not receive a subsidy from the government for the extra teacher for the increased number of students.
  • SG Coal made a contribution to The Greatest Train Race which is an annual race held in Middelburg organised by the Rotary Club, various stakeholders are invited to participate whether at corporate level or individually in a race against the train, all the funds raised by the event go towards the various charities in the community.
  • SG Coal in partnership with The Middelburg Chamber of Commerce and Industry, invited various schools to a ceremony to receive Scholar Patrol Kit, to the value of R3 500, as part of a Road Safety Campaign.
Community Social Investment (CSI)


Some of the activities the staff of FleetAfrica participated in include:

  • Providing bursaries to selected learners.
  • The donation of a fully supported and maintained vehicle to Mountain Search and Rescue.
  • Donation of food parcels to Dorcas Aid.
  • Provision of a Quantum Mini-bus to transport primary schoolchildren to and from swimming classes.
  • Donated funds and staff time to the renovation of the Alf Makaleng Primary School’s administration building and playground.
  • Manages the maintenance of the Blair Atholl School Bus. The Blair Atholl School predominately provides for the educational needs of less fortunate children in the Lanseria area.
  • Donation to the Nelson Mandela Foundation.
  • Run a programme to assist matric learners at the Kwena Molapo High School.


  • Providing feeding and support to five schools and assisting with identified needs at those schools.
  • Leon’s Rustenburg supports the Vastrap Primary School.
  • Leon’s Rustenburg supports the St Michael Primary School.
  • UD Trucks NWT Johannesburg supports Sparrow House.
  • Eagle Canyon GM contributes to the GM Child Life Foundation.