Our social involvement

The Group actively encourages the divisions and their employees to get involved in CSI activities. The Group continued to support ”Rise Against Hunger” as its core project in South Africa. The Group, in cooperation with the Dealerships SA Division, continues to be involved with the project “Rays of Hope”. The different operating units continued with other activities in the communities in which they operate. This enables the employees to get involved in activities that are relevant to them and the communities in which they operate.

The Group’s divisions were involved in a wide range of projects supporting education and nutrition and contributed to and supported various charities. The South African operations spent 2.89% (2019: 2.03%) of Super Group Holdings’ profit before tax on Social Economic Development in the financial year ended 30 June 2020.

The charities and initiatives the operations were involved in and contributed to include:

Group

The main CSI initiative at Group level is the continued support for Rise Against Hunger: Africa.

Super Group has been providing logistical support on an ongoing basis to the international NGO, Rise Against Hunger Africa (RAH Africa) in South Africa. RAH coordinates the packaging and distribution of food and other aid to people in developing nations. RAH Africa started the NGO in South Africa in 2009.

“Once again Super Group has played a pivotal role in supporting RAH Africa in achieving its core objectives and assisting us in making a meaningful impact during the 2019/2020 period.

RAH Africa continues to concentrate on the ECD Connect programme, which focuses on providing nutritious meals to children between the ages of 1 to 6 years old. We currently deliver meals to over 320 ECDs directly. By collaborating with other reputable NGOs we are able to reach a further 210 ECDs. RAH Africa currently supports over 70 000 children via the ECD feeding programme. The support of vehicles from Super Group has also enabled RAH Africa to set-up distribution hubs in the Free State and Eastern Cape, expanding our footprint and reaching many more vulnerable children.

During the period of July 2019 to June 2020, we packed over 6.3 million meals, which involves the transportation of around 510 tonnes of raw ingredients to our volunteer-driven meal packing events.

Since the national lockdown began at the end of March 2020, RAH Africa has been able to distribute over 5.2 million meals to those most affected by the pandemic. As our normal distribution channels were halted, with all our ECDs having to close, we were able to support other NGOs, disaster relief organisations and community-based groups, nationally. Most notably we provided meals to 1 225 families in the North West and 400 families in the rural parts of the Free State.

Rise Against Hunger Africa would like to extend our utmost thanks and appreciation for the support provided by Super Group. We are truly grateful for this partnership and believe that the impact we are making in the communities we support, will greatly improve the future of many lives.”

Brian Nell
Chief Executive Officer

Pink Drive

Fleet Africa and Super Group have partnered with Pink Drive on the frontline by providing vehicles for their medical staff to reach the community “hot spots”. Pink Drive joined forces with the National Department of Health (NDoH) by providing their staff and vehicles to flatten the curve by providing screening and testing in what have become recognised high transmission areas in Johannesburg, Cape Town and Durban.

“Super Group applauds Pink Drive for taking the initiative with the National Department of Health and is privileged to be able to assist in the rolling out of the testing of COVID-19 into areas that are in dire need during this crisis that we face as a country”, said John Mackay, Group Company Secretary.

Supply Chain Africa

Some of the activities that the various divisions of Supply Chain Africa participated in included:

  • The Sani2C Cycle Tour was cancelled this year due to Covid-19. The tour supports a number of worthy beneficiaries including schools, education bursaries, conservation and environmental groups.
  • Sponsorship of the Tour de Tuli. The tour supports the Children of Wilderness.
  • Super Group hosted a Golf day in October 2019 and the proceeds went to DL Link. The journey through cancer can be long, demanding and draining. DL Link is there to share this very lonely burden and help families withstand this crisis.
  • SG Consumer contributed to the Pink Drive.
  • SG Agility made donations to ER24, Careways and Nyomso Youth Foundation. SG Agility provided logistical support to the Tour de Tuli, for the benefit of the Children of the Wilderness.
  • SG Mobility hosted golf days for various charity organisations and donated to and supported the Girl Guides Association, National Association of the Blind Bowlers and Casual Day. Donations were made to a church, animal charities and sports sponsorships. SG Mobility participated in three Covid-19 initiatives, namely Transport for PPE, Blankets for City-Ze and DWFC Care Centre.
  • Digistics made donations to the Ronald McDonald House Charity projects, the KFC Add Hope and other KFC charity projects, the Pizza Hut charity projects, the King Pie Charity projects, the 1000 Hills Community Home project in KZN, the Compass Children’s Home in Edenvale, the Easter Drive Alive campaign, Hearts of Hope and Reach for a Dream.
  • SG Coal contributed to the Vaalbank Evergreen Primary School and Crèche Project in support of learners from disadvantaged communities, CMR Mpumalanga which supports children from abusive or severely impoverished homes, the cost of a teacher at the Breyton Laerskool, the Wesleyan Methodist Church, the Middleburg Old Age Home and the SAVF St Joseph’s Home Mhluzi Old Age Home. SG Coal also donates to the Super Group Learnerships Project.
  • Legend Logistics donates money and services to disadvantaged communities in which it operates to fix roads, to install infrastructure for electrification and water reticulation, pay community electricity costs to Eskom, provide community transport, and to funeral costs for members of the communities.
  • VSc supported a house in an SOS Children’s village, and made donations to Spar for the drivers’ competition, Hearts of Hope and the Pink Drive.

Supply Chain Europe

  • inTime made a donation to a charitable society that supports the children of Chernobyl.

Fleet Africa

As part of Fleet Africa’s annual CSI strategy, we have donated vehicles and built mobile classrooms for charities that are making a difference in our communities. Fleet Africa has spent R826 000 this year on CSI.

These are humanitarian organisations that have and continue to do one or some of the following:

  • Fight for the rights of children
  • Tuberculosis and HIV/AIDS patients support
  • Community upliftment and reform
  • Educating
  • Building self-sustainable and fully green communities

The charities we supported over the last two years are:

  • Pink Drive
  • Save the Children SA
  • SA National Tuberculosis Association
  • The Viva Foundation of South Africa
  • Save the Children SA
  • TSHAD (Tembisa Self-Help Association of the Disabled)
  • New Beginnings Foundation
  • Arethabeng Primary School

SG Fleet

  • Sponsorship of children via the World Vision Programme;
  • Sponsorship of numerous Australian charities including the St George Foundation, Arnott’s Foundation, and various other charities in Australia;
  • Sponsorship of a number of charities in New Zealand;
  • Support of the Auckland Rescue Helicopter Trust; and
  • Sponsorship of a number of charities in the UK.

https://www.sgfleet.com/about-us/community/

Dealerships SA

Dealerships SA, together with Super Group Corporate, continued to support Rays of Hope and sponsored two vehicles to deliver food parcels in Alexandra Township.

  • Supports Workplace which allows young people to participate in a 12-month workplace experience programme. Two of the 15 youths participating in this programme are being employed within Dealerships SA. Tebogo as a creditors’ clerk in Leon’s Rustenburg and Sibusiso as a trainee sales executive at Basil Green Mazda.
  • Support for uBambisiwano School, a Saturday School Programme for learners from disadvantaged schools.
  • Donation to the Laureus Sports Foundation – Sports initiatives for disadvantaged communities in SA.

Dealerships UK

  • Official Supplier to the Lord’s Taverners Charity. The Lord’s Taverners is the official charity for recreational cricket and the UK’s leading youth cricket and disability sports charity. Its charitable objective is to ‘give young people a sporting chance.
  • The Test Track 10K Charity Run for the benefit of St. Luke’s Hospice was cancelled due to Covid-19.
  • Exhibited at Frankie’s Classic Car Fest for the benefit of St. Francis Hospice.
  • The sponsorship of a hole-in-one prize at the Burstead Golf Day for the benefit of Epilepsy Society was cancelled due to Covid-19.
  • Donated GBP1 000 to the Billericay Lions for the benefit of a number of charities including Hamelin House.
  • Platinum Club sponsor for the Essex Cricket Graham Gooch Cricket Centre Refurbishment for the benefit of Youth Cricket, Disability Cricket and the Essex Cricket Foundation.
  • Sponsorship of Appleton School Benfleet Business Workshop was cancelled due to Covid-19.
  • Allen Ford helped to deliver free food for NHS staff during Covid-19 pandemic.
  • Posters supporting NHS Carers & Key Workers during Covid-19 pandemic.
  • Supported the Look Good Feel Better, The Thames Hospice, Windsor Lions Club and Tusk’s having supplied a van to help run The Lions of Windsor & Maidenhead Charity Club’s 2019 public art event.

SG IT and SG Procurement

Made donations to the Balfour Football Club, The Miracle Trust Drive and the Pink Drive.